Chablé Collaterals
Creative Development for Luxury Hotels and Residences
Client
Chablé Residences
Industry
Luxury Real Estate
Services
Brand Dictionary
Print & Digital Assets
Editorial Design
Overview
Chablé is a collection of luxury hotels and residences that seamlessly blend contemporary design with authentic Mexican heritage.
In collaboration with The Apes creative agency, we developed a comprehensive suite of brand collaterals that reflect Chablé's sophisticated positioning in the luxury real estate market. Our work included creating a brand dictionary to establish verbal identity guidelines, designing elegant brochures and invitations for property launches, and developing print and digital assets that communicate the unique lifestyle experience Chablé offers to discerning buyers and guests.
"Every touchpoint tells the story of a lifestyle where contemporary luxury meets authentic Mexican heritage."
Result
The result is a cohesive brand narrative that elevates Chablé's position in the luxury hospitality and real estate market, where every design element communicates exclusivity, cultural richness, and refined contemporary aesthetics tailored for a sophisticated international audience.
