Nekajui Collaterals
Brand Identity Design System for a Ritz-Carlton Reserve
Client
Nekajui, a Ritz-Carlton Reserve
Industry
Luxury Hospitality
Services
Collateral Design
Brand Development
Visual Identity
Overview
In collaboration with the creative agency The Apes, we contributed to the development of the visual and verbal brand narrative for Nekajui, a Ritz-Carlton Reserve.
This project required a delicate balance between sophistication and storytelling to reflect the resort's exclusive nature and deep connection to its natural surroundings in Costa Rica. Our scope included translating the brand's essence into refined collateral designs such as shopping bags, custom notepads, flyers, and amenity and personal host cards. Each piece was carefully crafted to maintain a consistent voice and visual elegance aligned with the Ritz-Carlton Reserve experience.
"Each piece was carefully crafted to maintain a consistent voice and visual elegance aligned with the Ritz-Carlton Reserve experience."
Result
Working within an ultra-luxury context meant ensuring every detail communicated warmth, discretion, and a sense of discovery—essential elements of the Nekajui experience. This collaboration brought together strategy, creativity, and execution to support one of the most exclusive resort destinations in the world.
