Pitahayas
From seed to sense of place. A contemporary identity rooted in the textures, flavours and light of Los Cabos.
Project
Pitahayas, Hacienda del Mar
Industry
Hospitality & Dining
Services
Visual Narrative · Visual Identity · Brand Collateral
Overview
Pitahayas brings Hacienda del Mar’s dining experience into focus, welcoming guests from the hotel and beyond. We built its visual narrative around three ideas: origin, sensory and contemporary.
A seed becomes the starting point. The logo draws from the pitahaya fruit to connect the restaurant’s name with the ingredients at the heart of its kitchen. Serif and sans serif typography bring tradition and modernity together, while a horizon line joins sea and land.
Bronze tones echo Los Cabos sunsets and the copper utensils of traditional haciendas. Colour, texture and image direction translate those references into a distinctive atmosphere, carried through embroidery, foil and embossing.
An origin you can see. A story you can feel.
Result
Menus, textiles and table details extend the identity beyond the logo. Each piece adds a tactile layer to the same story, bringing the restaurant’s sense of origin into the guest experience.